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Dr. Philipp Rösler at Universität St. Gallen

Dr. Philipp Rösler at Universität St. Gallen

"Smart Mobility Marketing" seminar at the University of St. Gallen

CN

5 Dec 2024

"Smart Mobility Marketing" seminar at the University of St. Gallen

Consessor AG is pleased to share Dr. Philipp Rösler’s participation in a recent lecture event hosted by the Universität St.Gallen (HSG).

The event brought together students, academics, and guests to discuss the future of mobility and its societal impact.



Student-led projects, including innovative concepts like HerWay and Parkly, were presented, showcasing creative approaches to mobility challenges.


Pitch HerWay

As part of the "Smart Mobility Marketing" seminar, Bachelor students at the University of St.Gallen explored various aspects of mobility transformation. Through case studies, students developed solutions for Swiss cities and presented them during pitch sessions.


Pitch Parkly

The pitch event featured talks by Eberhard Weiblen, CEO of Porsche Consulting, and Dr. Philipp Rösler, CEO of Consessor. Their presentations covered the Mobility Layer Model and global mobility trends, focusing on regions such as Southeast Asia and Africa.

Eberhard Weiblen, CEO of Porsche Consulting

Throughout the semester, students had the chance to refine their ideas in "Challenge Sessions" with industry professionals, including Sarah Troxler (Luzernmobil), Nina Schamber (Urban Connect), Silena Medici (Mobility Cooperative), Marc Gutersohn (Voi Technology), and Simon Kettner (Bau- und Verkehrsdepartement Basel-Stadt).


Dr. Rösler remarked that it is both a great honor and a pleasure to contribute to the education of future leaders while acknowledging the significant responsibility that comes with teaching. His keynote speech emphasized practical strategies and fresh perspectives, inspiring meaningful discussions among students and guests.


Consessor AG extends its thanks to Prof. Dr. Andreas Herrmann, Professor and Director at Universität St.Gallen (HSG), Prof. Dr. Torsten Tomczak, Professor of Marketing at HSG, and Jannis Linke, Research Associate, and Doctoral Candidate, for their support in organizing this event. We also thank the students and guest speakers for their contributions and look forward to the upcoming project reports.


Collaboration and innovation remain at the heart of shaping the future.







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